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White Paper

Patients or Consumers
Strategies for Healthcare Engagement

Healthcare consumerism is on the rise – and with it, patients’ expectations. Marketing and communication strategies are evolving, too, but not quick enough to keep pace with consumer-minded patients’ new definition of what defines an exceptional healthcare experience. In this whitepaper, we lay out four key, commercial-inspired strategies that you should implement to better engage and retain healthcare consumers while focusing on the following subjects:

  • Patient outreach
  • Mobile technologies
  • Convenient communications
  • Communication trends
  • Digital experience
  • Social media strategies
  • Personalized interactions
  • Commercial customer service