By Kelsey Musick | Mar. 20, 2019

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In healthcare, the unexpected can happen at any time, just like bad weather. When bad weather happens, office closures can occur as a result. Can you send a message to your patients letting them know your office will be closed at a moment’s notice?

With the polar vortex that has been ravaging most of the United States lately, closures have proved common. Schools across the nation have closed due to massive amounts of snow; record-breaking snow has shut down highways in California and ski resorts were closed due to the snow being so deep it was dangerous, and so high that it covered the ski lifts.

Inclement weather can result in unsafe driving conditions, power outages, property destruction, and more. All of these are viable reasons why your patients shouldn’t attempt to make it to their scheduled appointment. But how does your healthcare organization notify patients of instances like this?

Whether the information you are broadcasting is convenient or crucial, you want to reach a lot people as quickly as possible. A message broadcast system tied into your patient and caregiver database is a fast and efficient way to keep patients informed. Message broadcast doesn’t just support efficiency though; it also helps you engage with your patient in real-time, shows them that you know their time is valuable, and expresses the continuation of care or patient experience.

It’s no secret that patients crave a personal healthcare experience. Quick information to patients and caregivers should always be one of the main focuses of any healthcare organization. Patients want convenience with their providers and will choose accordingly, so be sure are you providing important alerts, and have an easy way to contact them.

When choosing a partner for messaging capabilities, ensure that you can notify via multiple channels, as not every patient has the same desire to connect in the same manner. Our self-service message broadcasting tool allows you to easily contact patients in emergencies, or with other important messages. Notifications can be sent out at a moment’s notice via voice, email, and text, increasing the chances your message will be seen in time.

With this tool, you also have the ability to create, test, launch, and track the performance of custom notification campaigns – anytime, anywhere. And if your system gets shut down during a bad storm, our team can still track down your patient’s responses. Ensure your patients receive the best experience by adding these functions to your contact center, and further drive patient loyalty.

Kelsey Musick

Author: Kelsey Musick

Kelsey Musick is a Marketing Associate for Stericycle Communication Solutions. She creates and edits content while finding new and inventive ways to market the Stericycle brand. She is a Purdue University graduate with a degree in English. In addition to writing, Kelsey enjoys attending theatre productions, reading, and traveling.