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June 09, 2017

Want Greater Patient Loyalty? Be Consistent.

According to Salesforce, 73 percent of consumers are extremely or somewhat likely to switch brands if a company provides inconsistent levels of service. And it’s …

June 07, 2017

Connecting With Patients in a Meaningful and Customized Way

Patients want to be communicated with on their terms, but they also want meaningful and customized communication. Every communication you send should be customized not …

Reaching Patients Where They Are

Today’s world is one of instant gratification: consumers have all the apps, information, and communication methods that they need right at their fingertips. Smartphones have …

April 18, 2017

When Do Patients Expect Healthcare Engagement? Before, During, and After an Appointment

At any given time, only about 15 percent of the population can be considered a patient while the other 85 percent operates as a consumer. …

April 14, 2017

4 Ways to Securely Engage with your Patients in a Digitally Focused Market

In recent years there has been a significant shift in communication trends: patients expect healthcare providers to notice what other industries are providing their customers …

April 05, 2017

How Consumerism Changes The Patient Journey

Even if the distance is relatively short, moving from one home to another can greatly affect a family’s schedules and daily interactions. Such was the …

March 23, 2017

Healthcare Consumerism Drives Personalized Patient Experiences

With differing health needs, communication preferences, and previous healthcare experiences, there is no arguing that every patient is unique. However, many healthcare organizations’ marketing and …

March 14, 2017

Appointment Reminders: Going Beyond the Text Message

Patients and providers alike recognize that technology is changing and shaping the way healthcare is perceived. More patients are actively involved with new technologies like …

March 11, 2017

5 Reasons You Should Consider an Automated Appointment Reminder System

Appointment reminders are something that healthcare providers continue to struggle with. Many practices still send appointment reminders manually, leaving their front desk staff to juggle …

March 09, 2017

How Can Your Organization Be a Best Company?

Running a successful organization in which staff and leadership are both satisfied and most productive can be difficult. Shari Harley, founder and president of Candid …

February 28, 2017

True or False: Online Reviews Support Patient Acquisition Efforts

Do online reviews support your healthcare organization’s patient acquisition efforts? The answer is simple: yes. Healthcare organizations that reply to online reviews in a professional …

February 13, 2017

10 Steps to Surviving – And Succeeding – At #HIMSS17

In just a few short days, health professionals from around the globe will converge in Orlando, Florida for the 2017 HIMSS Annual Conference & Exhibition. …