By Kelsey Musick | Sep. 21, 2018

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Whether a patient has a chronic illness or a bad cold, they aren’t suddenly at optimal health when they leave the office – so continued care is a necessity. Conquering chronic illness – or even just lessening the number of times we get sick each year – means creating new habits. And patient engagement is one way to change habits. This kind of engagement can lead to positive changes in a patient’s life, such as decreased morbidity and mortality and improvements in treatment adherence and quality of life. Follow-up services are a direct and quick way to positively engage with your patients.

The expectations for follow-up services are HIPAA-compliant, highly-flexible, responsive, and insightful. These services can encourage patient loyalty, save time and money, and positively impact the quality of your service. Patient engagement services set your healthcare organization apart from others and are a clear indicator to patients that you are willing to take that extra step for them. Follow-up services can help make you a fierce competitor with other organizations while simultaneously increasing patient loyalty.

Other follow-up services, such as billing reminders and satisfaction surveys, can help patients stay engaged in their healthcare journey, while also giving your organization a chance to optimize revenue and satisfaction analysis. Billing reminders help patients keep up-to-date with their healthcare-related expenses, which assists your organization in maintaining a steady flow of revenue. Satisfaction surveys can help identify what you are doing right, and where there are areas of opportunity for improvement.

Thanks to things like satisfaction surveys, better overall care can be provided for patients. The patient experience should not end when a patient leaves the office. Successfully bridging the gap between you and your patients means communicating with them how they expect – directly and quickly. The feedback from these surveys can help promote informed decision-making by gaining statistically-reliable data.

The immeasurable importance of follow-up services is often forgotten or not emphasized, but they are a vital step in a comprehensive medical practice marketing program. For more valuable information on the numerous benefits of follow-up services, check out our infographic, Improving Patient Communication.

Kelsey Musick

Author: Kelsey Musick

Kelsey Musick is a Marketing Associate for Stericycle Communication Solutions. She creates and edits content while finding new and inventive ways to market the Stericycle brand. She is a Purdue University graduate with a degree in English. In addition to writing, Kelsey enjoys attending theatre productions, reading, and traveling.