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June 27, 2017

Patients Want to Be Involved; Take Advantage!

Today’s patients are more involved in their health than ever before, with one in six using a wearable or related health app to track their …

June 20, 2017

Reduce Your No Show Rate By 54% With This Simple Step

The days of sending post card reminders for medical appointments are long gone. Technology has advanced, consumer behavior has changed, and patient expectations have evolved. …

June 09, 2017

Want Greater Patient Loyalty? Be Consistent.

According to Salesforce, 73 percent of consumers are extremely or somewhat likely to switch brands if a company provides inconsistent levels of service. And it’s …

June 07, 2017

Connecting With Patients in a Meaningful and Customized Way

Patients want to be communicated with on their terms, but they also want meaningful and customized communication. Every communication you send should be customized not …

Reaching Patients Where They Are

Today’s world is one of instant gratification: consumers have all the apps, information, and communication methods that they need right at their fingertips. Smartphones have …

April 14, 2017

4 Ways to Securely Engage with your Patients in a Digitally Focused Market

In recent years there has been a significant shift in communication trends: patients expect healthcare providers to notice what other industries are providing their customers …

March 23, 2017

Healthcare Consumerism Drives Personalized Patient Experiences

With differing health needs, communication preferences, and previous healthcare experiences, there is no arguing that every patient is unique. However, many healthcare organizations’ marketing and …

March 11, 2017

5 Reasons You Should Consider an Automated Appointment Reminder System

Appointment reminders are something that healthcare providers continue to struggle with. Many practices still send appointment reminders manually, leaving their front desk staff to juggle …

February 28, 2017

True or False: Online Reviews Support Patient Acquisition Efforts

Do online reviews support your healthcare organization’s patient acquisition efforts? The answer is simple: yes. Healthcare organizations that reply to online reviews in a professional …

February 07, 2017

Office Visits Begin Online. Is Your Digital Experience Meeting Patient Expectations?

For many consumers, the process of purchasing goods and services doesn’t begin in an actual store – it begins online. The same can be said …

February 01, 2017

Consumers Crave Mobile-friendly Communications – Patients Do, Too

Patients are deciding where they will take their healthcare needs more than ever before. One main factor in this new decision making process is the …

January 30, 2017

The Healthcare Chasm: Patients or Consumers?

What do you call the people who go to the doctor and use your healthcare system? Are they patients or consumers? Regardless of your answer, …